Condo Seller Information: The MLS is a Tool, Not a Marketing Plan



With over40,000 REALTORS® in the Toronto Real Estate Board, when you decide to sell your property, you want your listing to be placed on the MLS for those REALTORS® to see and send to their clients.  When your property is loaded on the MLS, it is also submitted to the public MLS which is know as to maximize the listings exposure.  This is a a very important tool in any home selling plan.

As important to selling a home as the MLS is, it is still just one tool within a marketing plan available to REALTORS®.   There are many aspects of marketing your home, some are promotional, such as open houses, on-line advertising, social media, agent to agent networking, videos and more.  Then there are aspects to enhance the listing such as a virtual tour, professional photography, professional laser measurements and floor plans.  All of these things are part of the selling process, each are important tools, that all work together to maximize the selling price of your home.  Just posting your listing on the MLS without the rest of the tools working together is a plan in having your home become  an expired listing.

Yes the MLS is a very important tool, but it is still just a tool within  a portfolio of tools to maximize the selling of your home .


Steven Campbell, Sales Representative
Forest Hill Real Estate Inc., Brokerage

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